Louis Vuitton: The Curated Shelf

I took a trip to Louis Vuitton's flagship store on Bond Street, not for an LV patterned leather bag, but to check out their bookshop tucked away in a far corner of the highest floor, which is also home to an artist curated book shelf. This store is one of 5 'Maisons' around the world that celebrate the local area and have a point of interest beyond the expensive designer goods. Louis Vuitton's idea is certainly fashionable, a nod to the shelfie craze - the intellectual bookshelf snap version of the selfie.

The artist curated shelf

Jergen Teller, Cindy Sherma and Mark Quin have all curated a bookshelf since it launched in 2013. Participating artists can choose whichever books they like, from the very rare to the very old. A new artists curates a shelf every few months and all the books are for sale with a price tag perhaps not as alarming as you might think. When I visited, all the books were bought in one go for a few pounds each. It was a collection of books all referencing the Ocean by an artist Tania Kovats.

The titles displayed around the rest of the book shop are chosen to reflect what's currently happening in London artistically and culturally. The Tate's current blockbuster Exhibition books sit alongside a Mr Porter guide with some rarer publications in the mix.

A word of warning: The beautifully designed selection will give you serious book envy. I wanted them all. Perhaps I'll have a go at showcasing some of my more beautiful books in this way.

The Louis Vuitton Maison
New Bond Street